Amstelstation Amsterdam

Waiting space becomes waiting place

WeLoveTheCity has untangled the maze of infrastructure around Amstel Station. Pedestrians walk across the green and car-free station square to…


Bossche Stadsdelta 's-Hertogenbosch

Forever young

‘s-Hertogenbosch is a water city. The Bossche Stadsdelta is the place where the Dommel, Aa, Binnendieze and Zuid-Willemsvaart flow together…


Rwanda, Ghana, South Africa

Inclusive densification

Affordable housing is a universal fundamental right. But why is it still a global problem? More and more working Dutch…


Cromhoff, Twekkelerveld, Rigtersbleek and Het Volkspark Enschede

Talent for Twente

After Amsterdam, Enschede is home to the largest and most diverse range of educational and knowledge institutions. The city is…


Hamburg, London, Rome


WeLoveTheCity is also engaged in the development of tools for better cities. Smarticipate is a striking example of this. The…


Harbour Quarter Deventer

The Flemish Approach

Everyone knows: if you pass the old silos by the sluice, you are really in Deventer. Here, WeLoveTheCity introduced The…


Kolenkitbuurt Amsterdam

Reclaiming the street

Amsterdam West holds a special place in our hearts. It began with Mercatorplaza on the A10 West ring road. Together…


Cultural Estates Hilversum

Serenity in the Randstad

City dwellers crave for peace, space and nature, but unfortunately it cannot cost a penny. Many estates have therefore the…


Downtown Rotterdam

Club Cool

Rotterdam doesn’t have much space but it does need a lot of housing. That means densification. In the middle of…


Paasbos Nijkerk

Co-creation for doers

WeLoveTheCity ordered 100 empty ‘Paasboxes’. Residents of Paasbos in Nijkerk drew, taped and wrote their wishes and ideas for the…


Watertorenpark Hengelo

A Vondelpark in miniature

It was an epic battle but it worked: Watertower Park Hengelo is complete! “Over the cycle highway F35 towards the…


Waalsprong Nijmegen

Plant Your Flag

WeLoveTheCity believes that the energy transition will proceed more quickly if you give residents and entrepreneurs the space to implement…


Urban Land Swap Winterswijk

The best city centre

In 1998, Andries Geerse drew up the structural plan for the historic centre of Woerden, which was proclaimed the best…


The Village Arnhem

Smart & Slow

Since Dutch TV presentator Mies Bouwman’s crowd funding action in 1962, Het Dorp represents the emancipation of people with disabilities.…



The best city centre

The best city centre

In 1998, Andries Geerse drew up the structural plan for the historic centre of Woerden, which was proclaimed the best city centre in the Netherlands in 2020. This illustrates the patience you need to turn a run-down area back into the heart of a community. Because that is what we do: we look beyond shopping and focus on a mix of culture, heritage, meeting places, local and international retail, hospitality, experiment, housing, care and entrepreneurship.

For some time now, WeLoveTheCity has been working on making the Winterswijk city centre even better. The city centre annually attracts 5.8 million visitors who spend 164 million Euros. And although Winterswijk has relatively many shops, the vacancy rate is less than 4%. That is less than in Amsterdam!

“Contrary to the trend, the Winterswijk city centre is flourishing; and that’s not all!”

De Gelderlander (2020)

WeLoveTheCity has developed two revitalisation programmes: The Winterswijk Approach and Urban Land Swaps. The first programme was straightforward. During three-day ‘charrettes’ with entrepreneurs, residents, owners and municipality, they came up with 18 small and medium-sized pinpricks to provide the weakest spots in the inner city with a new perspective. All of these projects have now been implemented.

Other tasks were more complicated, especially because of the fragmented ownership in the city centre. WeLoveTheCity therefore organised a ‘real estate carrousel’. The result: some 30 urban land swap deals which enabled structural renewal projects in the fields of heritage, hospitality, climate adaptation, housing and parking to be carried out.