Amstelstation Amsterdam

Waiting space becomes waiting place

WeLoveTheCity has untangled the maze of infrastructure around Amstel Station. Pedestrians walk across the green and car-free station square to…


Bossche Stadsdelta 's-Hertogenbosch

Forever young

‘s-Hertogenbosch is a water city. The Bossche Stadsdelta is the place where the Dommel, Aa, Binnendieze and Zuid-Willemsvaart flow together…


Rwanda, Ghana, South Africa

Inclusive densification

Affordable housing is a universal fundamental right. But why is it still a global problem? More and more working Dutch…


Cromhoff, Twekkelerveld, Rigtersbleek and Het Volkspark Enschede

Talent for Twente

After Amsterdam, Enschede is home to the largest and most diverse range of educational and knowledge institutions. The city is…


Hamburg, London, Rome


WeLoveTheCity is also engaged in the development of tools for better cities. Smarticipate is a striking example of this. The…


Harbour Quarter Deventer

The Flemish Approach

Everyone knows: if you pass the old silos by the sluice, you are really in Deventer. Here, WeLoveTheCity introduced The…


Kolenkitbuurt Amsterdam

Reclaiming the street

Amsterdam West holds a special place in our hearts. It began with Mercatorplaza on the A10 West ring road. Together…


Cultural Estates Hilversum

Serenity in the Randstad

City dwellers crave for peace, space and nature, but unfortunately it cannot cost a penny. Many estates have therefore the…


Downtown Rotterdam

Club Cool

Rotterdam doesn’t have much space but it does need a lot of housing. That means densification. In the middle of…


Paasbos Nijkerk

Co-creation for doers

WeLoveTheCity ordered 100 empty ‘Paasboxes’. Residents of Paasbos in Nijkerk drew, taped and wrote their wishes and ideas for the…


Watertorenpark Hengelo

A Vondelpark in miniature

It was an epic battle but it worked: Watertower Park Hengelo is complete! “Over the cycle highway F35 towards the…


Waalsprong Nijmegen

Plant Your Flag

WeLoveTheCity believes that the energy transition will proceed more quickly if you give residents and entrepreneurs the space to implement…


Urban Land Swap Winterswijk

The best city centre

In 1998, Andries Geerse drew up the structural plan for the historic centre of Woerden, which was proclaimed the best…


The Village Arnhem

Smart & Slow

Since Dutch TV presentator Mies Bouwman’s crowd funding action in 1962, Het Dorp represents the emancipation of people with disabilities.…



Club Cool

Club Cool

Rotterdam doesn’t have much space but it does need a lot of housing. That means densification. In the middle of the inner city 1,000 new homes are being built, which means a doubling of the population of Cool Zuid, as the neighbourhood around the Witte de Withstraat is called. The relationship between the developers, the municipality, residents and entrepreneurs in this very busy part of the city was put under pressure and construction was delayed. This would not have been necessary if the joys and burdens of development were fairly shared. We do this in Club Cool, inspired by the Environment and Planning Act (Omgevingswet) and powered by WeLoveTheCity.

“We would like to cooperate with the current residents and entrepreneurs in the neighbourhood so that the new residents in our new housing development can happily land here.”

Yvette van Piggelen, SENS real estate

The developers, the municipality, residents and entrepreneurs reached an agreement surprisingly quickly: Cool Zuid needs a ‘plus’ in order to accommodate the large housing programme. This plus consists of a substantial investment budget of €6 million for the redevelopment of the Landje, the central park square where 1,000 schoolchildren play every day. Furthermore, agreements have been made about the realisation of a primary health care centre, upgrading and expansion of indoor and outdoor sports and educational facilities, and a Club House where current and new residents can have a party together.

Meanwhile, accessibility remains a hot issue. That is why we are starting a series of five experiments in the field of traffic safety, green streets, shared mobility, smart parking for cyclists and motorists and an urban cargo hub.

The agreements are summarised in the Cool Cocktail, 12 rules to which all parties comply. They can be found on the joint communication platform of Club Cool, the place where everyone plays open cards and shares good stuff with each other.